For wedding photographers
Deliver the gallery.
Book the next wedding.
Folio runs your studio from the first inquiry to the delivered gallery, then turns that gallery into the marketing that fills next season.
No card to start. Cancel whenever you like.
Every frame on this page was shot
by the photographer who built Folio
What is actually in the box
Folio is new, so there are no customer counts to put here yet. These are specs you can check for yourself the moment you sign in.
- 5
- gallery layout engines, and only the one meant to crop ever crops
- 10
- pipeline stages, from the first inquiry through to archived
- 7
- narrative beats the carousel builder sequences a wedding into
- ∞
- clients, galleries, and contracts, on the only plan there is
The part nobody photographs
The handoff after the wedding is where the week goes.
The shooting is the part you trained for. Then comes the other job, where you copy a couple’s details out of your CRM, paste them into a gallery tool that has never heard of them, build the gallery from nothing, and email the link by hand. Every wedding, from the beginning, again.
- 95%
- still move clients between their business tools and their gallery software by hand
- 51%
- copy client details from a CRM into gallery software one field at a time
- 44%
- build every gallery from scratch, for every single client
- 30 to 60
- minutes of manual handoff work per client, after the shooting is done
Numbers published by HoneyBook, study of 425 professional photographers, July 2026.
Folio does not have a handoff. The gallery is built from the client record you already filled in, on the day they first wrote to you.
Book
One link, a signature, and the deposit.
An inquiry lands on your branded form and drops straight into the pipeline. From there you send the contract, take the deposit, and the stage moves itself. No copying details between four tabs while a couple waits on you.
- Branded inquiry form you can embed anywhere, rate limited against spam
- Contracts with dual e-signature, including your countersign
- Clauses drafted by AI in your own brand voice, never boilerplate
- Invoices, deposits, and payment plans that charge themselves
- Pre-wedding questionnaires with a public fill link
- Google Calendar sync both directions, plus a feed your second shooter can subscribe to
Deliver
Five ways to hang the work.
Most gallery tools hand you a grid and crop your verticals to fit it. Folio ships five real layout engines, and only the one whose whole job is cropping ever crops. Below is each of them running on real weddings, not a diagram of what they might do.
Editorial justified
Rows fill the width and every photo keeps its native aspect ratio.
Masonry
Vertical columns, which is what a portrait heavy set actually wants.
Cinematic single
One frame per row, full width, for a slow magazine scroll.
Mosaic hero
The first frame runs wide, then the rest fall into justified rows.
Uniform grid
Every photo cropped square. The only engine here that touches your framing.
On every gallery
- Password and expiry per gallery
- Client favourites and view counts
- Full set ZIP download at full resolution
- Tips, if your couples want to leave one
Grow
Your best work already knows what to post.
Every other platform stops at the invoice. Folio keeps going, because the gallery you just delivered is the strongest marketing you will ever have. Point it at a wedding and it builds a carousel that reads as a story rather than a pile of favourites.
How it sequences a set
Hook
Your strongest frame, alone, setting the world.
Introduction
Meet the couple, at a different distance.
Energy peak
The busiest slide, three distances at once.
Breath
A quiet pair after the noise.
Purpose
The detail that says what the day was for.
Richness
Range, across light and rooms and faces.
Closer
The opposite energy to the hook, and the resolution.
- AI curation that scores every frame against your own brand profile, not a generic idea of good
- Canvas carousel builder with collage layouts, film looks, and text overlays
- Pinterest publishing with AI written pin copy and a drip schedule
Where the proof stands today
Built by a working wedding photographer, for his own studio.
Folio exists because a photographer got tired of running a wedding season across a CRM, a gallery host, a scheduler, and a spreadsheet that only he understood. Every feature here was built to solve a problem that had already ruined a week.
You will notice there are no testimonials on this page, no logo wall, and no counter claiming thousands of studios have switched. Folio is early, and inventing that would be the fastest way to lose you. What you get instead is the product itself, in the open.
What you can verify right now
- Sign in and the whole studio is there, no sales call and no demo gate
- Build a real gallery, send yourself the link, and see what a couple sees
- Run the curation engine against your own work and judge the picks
- Read the roadmap below, including the parts that are honestly not built yet
What it replaces
One subscription instead of three.
A working wedding photographer pays for a CRM, a gallery host, and something to schedule the posts. Folio is all three, which is the entire reason it exists.
| What you pay for now | Per month |
|---|---|
| HoneyBook EssentialsCRM, contracts, invoices, scheduling | $49.00 |
| Pixieset Client Gallery ProGallery delivery and downloads, 1 TB | $24.00 |
| Later StarterSocial scheduling for one brand | $18.75 |
| Three subscriptions | $91.75 |
| Folio SuiteAll of it, unlimited clients | $39 |
Every price above is the vendor’s own published annual rate on 5 August 2026, at the cheapest tier that survives a full wedding season. HoneyBook has a cheaper plan, but it cannot run an automation and its scheduler stops at one session type. No booking link is counted here, because that HoneyBook plan already includes one. And Folio’s own price sits inside the table rather than outside the saving, which is the trick that makes most comparisons like this look better than they are.
Being built now
The parts that are honestly not finished.
Most software companies would leave this section out. Knowing what is missing is worth more to you than another paragraph about what is not, so here it is.
- Building
Sending your own email
Contracts, invoices, and questionnaires generate a link that you paste into your own email today. The sending, the payment reminders, and the nudge on an unsigned contract are being built now.
- Next
Proposals your couple can accept
One link where they pick the package, watch the price update, sign, and pay the deposit in a single sitting. Every piece of this already exists inside Folio and needs joining up.
- Next
A booking page couples can use
Session types, real availability read from your calendar, self rescheduling, and mini sessions with a contract and deposit attached.
- Planned
Bringing your clients over
HoneyBook has no public API, so this will be a guided CSV import rather than a one click sync. Anyone selling you a live two way sync with HoneyBook is guessing.
- Planned
Automations
An inquiry arrives, a contract gets signed, a gallery gets delivered, and the follow up sends itself. The groundwork is in the database and the builder is not written yet.
Pricing
One plan. Everything in it.
No tiers to decode and no feature held back to push you up a level. Every photographer gets the whole studio, and unlimited clients, on day one.
Change or cancel whenever you want
Billed yearly. $49 per month if you would rather go month to month.
- Unlimited clients, galleries, and contracts, always
- Every feature on this page, including the AI ones
- Card payments settle through Stripe at their published rate, with nothing added on top
- Your images stay yours, and export whenever you want
No card to start. Cancel whenever you like.
30 days free
The full product, no card, no demo call.
Cancel anytime
No annual lock in and no exit fee.
Take your work with you
Galleries and client data export on request.
Questions
The things worth asking first.
How much does Folio cost?
One plan at $39 a month billed yearly, or $49 month to month. There is no cheaper tier with the useful parts removed, which is worth saying plainly because that is how most of this market is priced.
Am I locked into anything?
No. Cancel from inside your settings whenever you want and the plan stops at the end of the period you already paid for. There is no exit fee and nobody will ask you to sit through a retention call.
Is there a cap on clients, galleries, or storage?
No cap on clients, galleries, or contracts. Storage is generous rather than unlimited, because unlimited storage is a promise every gallery host eventually breaks. If your archive is unusually large, get in touch before you sign up and we will tell you honestly whether it works.
I already use HoneyBook. Why would I switch?
If your paperwork is the whole job, HoneyBook does it well and you should probably stay. Folio is for photographers whose product is the delivered work, where the gallery is the thing clients remember and the thing that brings the next booking. Their galleries arrived recently and are a grid. Delivery is the reason Folio exists.
Can I bring my existing clients across?
Not automatically yet, and it is on the roadmap above. HoneyBook has no public API, so when it lands it will be a guided CSV import rather than a live sync. Today you can bulk import clients from signed contract PDFs, which covers most of a back catalogue.
What do you take from my payments?
Nothing on top. Card payments run through Stripe at Stripe’s published rate and that is what you pay. Folio adds no percentage of its own, which is worth checking for against any platform you compare us with. Some quote you the cheaper in person rate in the headline and charge the online rate in practice.
What happens to my images if I leave?
They are yours and they come with you. Galleries download as a full resolution ZIP at any time and client data exports on request. Nothing is held hostage to keep you subscribed.
Who is actually behind this?
A working wedding photographer, building the tool for his own studio and shooting a full season on it. That is the honest answer, and it is also why the delivery side is unusually deep and the paperwork side has the gaps listed in the roadmap above.
Next season starts with this one.
Set up your studio in an evening, deliver your next wedding from it, and see whether the gallery does the selling for you.
Start freeNo card to start. Cancel whenever you like.